Designing networked value constellations with e3value
Vrije Universiteit Amsterdam, The Netherlands
Many businesses are actually networks rather than single enterprises. Examples include Netflix, Spotity, and Cisco Systems. All these companies operate an eco system that as a whole satisfy complex customer needs. Usually, the customer itself is also part of the network, as the customer co-creates some of the economic value itself. All the mentioned examples have in common that they employ rather complex information technology to employ their services and products. With e3value, we propose a business design approach that is model-based, and therefore assumes the same way-of-working common for information system, with the purpose to close the gap between business and IT development. In this presentation, we introduce the e3value method, along with case studies from industry. In addition, we will focus on the notion of ‘value co creation’; the idea that customers and suppliers jointly create economic value.
Lecture at NEMO2017
Date/Time: Thursday, July 20, 2017 at 10:00